About this project:
The Te Awa River Ride is one of most accessible and scenic cycling and walking trails in New Zealand. It is the longest concrete path in the country winding its way for 65km from Ngaruawahia to Lake Karapiro following New Zealand’s largest river – the mighty Waikato.
As the Te Awa Trail was almost completed, they needed a website that would stand as its online store front. It was important that the website reflected the world and nature that the river ride would become known for. With all this in mind, Mata Digital curated a brand for Te Awa, along with a digital platform to inform and inspire people about the trail.
Not only was the look and feel of the website important, but the usability and technical features of the site needed to be clean and simple, just like the website design. These features included an interactive map, that allowed users to view specific sections of the trail as well as the activities, services, and attractions along each segment. Built to be comprehensive, this map allowed a clean and informative vessel for Te Awa River Rides specific needs.
Considering the site size and the amount of information that needed to be easily accessible and cohesive throughout the site, Mata Digital were on a tight schedule to get the site launched as the trail was being completed. With great success the site fulfilled all of the Te Awa’s precise requests and looked beautiful to boot!