Google Analytics 4, also known as GA4, is the latest version of the popular web analytics tool offered by Google. It provides businesses and website owners with insights about their online audience, such as their behaviour, demographics, and interests. Google is...
When venturing out into the world resembles a post-apocalyptic wasteland during lockdowns, and covid is still ever threatening on our horizons, only the nimble and flexible businesses have the best chance of survival. The Covid-19 pandemic has rewritten and redefined...
Offering free Wi-fi to customers in store has become a standard practice. Complimentary Wi-fi is often anticipated by customers these days, and very much appreciated when they visit you on site. But did you know that offering this free Wi-fi doesn’t just benefit your...
Choosing the right google campaign is essential to the success of your online advertising. The foundation of a google ad campaign is a goal, which determines which campaign type your ads will inhabit. The campaign type is selected off your marketing goals, brand...
Imagine a website without a picture on it. Just a wall of text… Would you want to stay on this site? Probably not. It would be overwhelming and lacking flow; nothing would grab your attention or keep you interested. Images to websites are like lights in the dark. They...
Google My Business allows the management of your business’s presence on Google Search and Google Maps. Consider it an upscaled, multifaceted business listing delivering an integral part of local SEO (search engine optimisation). These listings are displayed in the...
