Social media marketing is evolving faster than ever, and 2025 is set to be a transformative year. For brands, staying ahead of the curve means embracing innovation and connecting with audiences in new and meaningful ways. Wondering how to elevate your marketing game?...
Understanding marketing terminology is essential for navigating the complex world of digital marketing. Whether you’re a seasoned marketer or a business owner, being familiar with key terms like SEO (Search Engine Optimisation), PPC (Pay-Per-Click), and CTR...
In a world that’s constantly evolving, businesses must adapt to stay competitive. One of the most significant shifts we’ve witnessed is the rise of digital marketing over traditional marketing methods. While TV ads, print media, and billboards have their place,...
We got a surprising email today – that Xero is discontinuing WorkflowMax. This was surprising, as Xero had been adding new features such as UUIDs, and new screens into WorkflowMax in the past 6 months. They have given us 15 months to change solution. They had...
Google Analytics 4, also known as GA4, is the latest version of the popular web analytics tool offered by Google. It provides businesses and website owners with insights about their online audience, such as their behaviour, demographics, and interests. Google is...
Offering free Wi-fi to customers in store has become a standard practice. Complimentary Wi-fi is often anticipated by customers these days, and very much appreciated when they visit you on site. But did you know that offering this free Wi-fi doesn’t just benefit your...
