In a world that’s constantly evolving, businesses must adapt to stay competitive. One of the most significant shifts we’ve witnessed is the rise of digital marketing over traditional marketing methods. While TV ads, print media, and billboards have their place,...
We got a surprising email today – that Xero is discontinuing WorkflowMax. This was surprising, as Xero had been adding new features such as UUIDs, and new screens into WorkflowMax in the past 6 months. They have given us 15 months to change solution. They had...
Google Analytics 4, also known as GA4, is the latest version of the popular web analytics tool offered by Google. It provides businesses and website owners with insights about their online audience, such as their behaviour, demographics, and interests. Google is...
Offering free Wi-fi to customers in store has become a standard practice. Complimentary Wi-fi is often anticipated by customers these days, and very much appreciated when they visit you on site. But did you know that offering this free Wi-fi doesn’t just benefit your...
Choosing the right google campaign is essential to the success of your online advertising. The foundation of a google ad campaign is a goal, which determines which campaign type your ads will inhabit. The campaign type is selected off your marketing goals, brand...
Imagine a website without a picture on it. Just a wall of text… Would you want to stay on this site? Probably not. It would be overwhelming and lacking flow; nothing would grab your attention or keep you interested. Images to websites are like lights in the dark. They...
