About this project:
Sir Peter Blake was New Zealand’s most celebrated yachtsman, following his sailing career he turned his focus to helping protect the environment and raising awareness of the issues it faces by voyaging to “environmental pulse points of the planet”. The Sir Peter Blake Trust (BLAKE) was established in 2004 and is dedicated to continuing his environmental leadership legacy. Each year BLAKE aims to inspire thousands of young New Zealanders to care for the environment through activities and adventures that encourage environmental awareness and leadership and instil a deeper sense of kaitiakitanga within them. Like Sir Peter Blake, at the core of all BLAKE’s programmes and events are a spirit of adventure, participation and exploration.
Blake NZ sought a modernised web presence incorporating their new branding. The new site needed to encompass the different brand elements for each of the individual BLAKE programmes, while staying true to the overarching BLAKE identity.